As a financial planner, what obstacles do you face while working with your clients and how do you overcome them?

It can be difficult to see eye-to-eye with every client as a financial planner. Everyone has a different background, a different personality, and holds different beliefs. That often leads to obstacles when discussing finances. As a financial planner, you work for your clients so it’s essential to have strategies for overcoming barriers and leveling with your clients. Read on for some expert tips on overcoming these challenges.
Matt Edwards

Matt Edwards

Managing Director, .

Resistance to Change; Follow A Structured Approach

One of the most persistent challenges I encounter while working with clients is resistance to change.

Humans tend to stick with what they are familiar with as it provides them with a sense of security and reduces uncertainty – a phenomenon often described as the Fear of the Unknown. This is very prevalent among clients who approach me for financial planning. My clients often resist switching to new financial strategies – even though they may be beneficial – just because they are scared. For instance, I have come across clients who are hesitant to invest in the stock market due to the fear of losing money, even though it could offer higher returns in the long run.

To address this obstacle, I follow a structured approach. Firstly, I understand their perspective i.e. reasons for their resistance. Then for each of their reasons, I give a counter argument as to why my strategy will be beneficial. I do this through evidence-based on factual data, market insights, and historical performance information. I make them see how using my strategies and changing their past ways can bring them closer to their goals faster.

Finally, once they decide to adopt my strategy, I make sure to offer continuous support by remaining accessible for questions, concerns and guidance. Moreover, I make a conscious effort to celebrate every milestone and achievement along their financial journey to help them overcome lingering doubts or anxiety.

Different Financial Philosophy; Learn to Meet Clients’ Financial Goals

One of the major obstacles I have experienced as a financial planner working with clients is when a client’s financial philosophy just doesn’t align with my own. The best way I’ve found to overcome this is just to accept that being a financial planner means learning to meet clients where they are. I am working with my clients to help guide them toward their financial goals, not toward what I believe their financial goals should be. It’s important to understand what each individual client requires from me, and act in that capacity for them for the best results.

Andy Kalmon

Andy Kalmon

CEO at .
Rhett Stubbendeck

Rhett Stubbendeck

CEO of .

Discussing Finances Honestly; Reminding Them About Confidentiality

One of the challenges was getting them to discuss their financial situation honestly. Not everyone is comfortable sharing their financial obstacles with a third person. I felt like many of my clients didn’t feel comfortable sharing their financial struggles because they didn’t want to be embarrassed or judged.

To overcome this challenge as a financial professional, I first try to make them feel comfortable talking to me about their finances. I tell them that they can trust me and also assure them of the confidentiality of my relationship with them. This usually makes them feel better.

Otherwise, I remind them that I can only help them if they are honest with me about their finances. I believe that financial planners should not only be planners but also know how to get the right information out of their clients.

Negative Cash Flow; Assist Them By Prioritizing Their Objectives

Cash Strapped or Negative Cash Flow or Budget Constraints and so on are the name of the same issue that I face working with my clients. Sometimes, clients face monetary difficulty that makes it difficult to meet their goals. I simply assist them by helping them prioritize their objectives in a cost-effective manner so that the damage can be minimized and extra time can be bought. Not to mention, it also comes with optimizing their available resources, listening to them carefully and maintaining trust for [the] present and future.

Effective communication and understanding individual client needs are key factors in delivering personalized financial planning services that lead to long-term financial success.

Sara Cemin

Sara Cemin

Founder of .

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